Make their goals your goals

Ever wondered how some people seem to effortlessly convince people to go along with their plans?
Lenny Rachitsky walks us through how to get better at influence

It took me a long time to learn that no-one cares about what I'm trying to do. What they care about, is how what I'm doing can help them.

Lenny gives us three strategies to influence people:

  1. Make their goals your goals
  2. Charge your trust battery
  3. Help them see what you see

Filled with real world examples, and plenty of Lord of the Rings themed content this is a post that I send to everyone that asks how they can be effective at influencing people to contribute to their programmes.